BUYER HESITATION

When considering whether or not to hire a personal trainer, a buyer may anticipate spending hundreds of dollars on a long-term commitment. Right away, they’re calculating the fees they can’t afford.

THE PURPOSE OF PERSONAL TRAINING

When a buyer understands that the purpose of personal training is to solve a fitness problem, it narrows down the time they need to spend fixing the issue. This puts finances into a realistic ballpark.

AFFORDABILITY

An example of a common fitness problem would be chronic low backache, whose origin is muscular weakness. While this issue may seem insurmountable to a client, it will not require months of endless training.

CLIENT PARTICIPATION vs. BYSTANDER

A personal training client should be willing to participate in their training program, by asking questions, giving feedback, and recognizing the functional improvements in everyday life, as a beneficial outcome of their exercise program. This understanding improves motivation and compliance. The more you participate, the more money you’ll save on training.